Basic Facts

"Data compression". Sounds like something very smart, difficult to understand, something that is useful only to those researchers and professors with thick glasses. Those that always work and never come home and live in the real world. But it is quite the opposite. Although you might not be aware of it, data compression is present in many aspects of your everyday life. But before we continue here is a question that you might have already asked: "OK, but why should I be interested in data compression?" Very simple: "DATA COMPRESSION SAVES YOU MONEY!" More interested now? We think you should be. Let us give you an example of data compression application that you see every day. Exchanging faxes every day is one of those inevitable tasks of every business. As we have recently learned, FaxOnDemand features are more efficient then regular mail. But fax devices would not work without data compression algorithms. The image of your document is not being sent over the phone line as is. Fax compresses the data before it sends it to reduce the time needed to transmit the document. This reduces the cost of transmission 10 or more times. Now imagine there is no data compression. Your 50- cent fax transmission would cost 5$. But this is the simplest example of data compression. There are many other applications where you could use data compression to save money. You should look around and see that you are not spending extra for no reason. We will give you few hints where to look for: How are you storing documents, reports, spreadsheets on your computer? You should use compressed format. How are you sending email attachments? You should use compressed format. How are you watching your TV channels? YOU WILL BE GETTING COMPRESSED PICTURE VERY SOON. If you are interested in data compression and how you can efficiently use it, browse through our WEB pages to get basic information. And if you need help to select the appropriate method for your business, contact us. Also if you are interested in joining our team, you should take a breif look at our join our team section.

Project Manager: Prof. Mario Kovac, PhD Team members: Hrvoje Mlinaric, dipl.ing. Dorian Ivancic Tomislav Podhraski Associates: Ilia Smirnov